Introduction to Personal Branding

Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
o Understand both what personal branding means and what it means to inhabit their brand
o Establish themselves on at least three social media platforms
o Create a mission statement for their personal brand
o Build a board of directors for their brand
o Become familiar with the basics of digital security and reputation management
o Create a system for on-going brand maintenance