AboutUs
What Move AD Is ?
Move AD is a contextual intelligence engine built for video and CTV.
It analyzes video content in real time—frames, audio, and metadata to understand what’s happening in the content before an ad is served. This enables privacy-compliant targeting, brand safety controls, and automated compliance checks designed for MENA markets.
Move AD is a contextual intelligence engine built for video and CTV. It analyzes video content in real time—frames, audio, and metadata to understand what’s happening in the content before an ad is served. This enables privacy-compliant targeting, brand safety controls, and automated compliance checks designed for MENA markets.
What Makes Us Different
It is important to identify the skills you need to develop or
improve so that you can succeed in your day-to-day business operations.
MENA-First Design
Built specifically for the region, with attention to Arabic nuance, cultural suitability, and local compliance needs.
Regulatory Awareness
Designed to support compliance expectations that matter in markets like the UAE and Saudi Arabia.
Video/CTV Focus
Purpose-built for video content understanding, activation, and measurement—rather than adapting display-first contextual tools.
The next layer of infrastructure for video advertising in a privacy-first world—where context, compliance, and brand safety matter as much as reach and performance.
Vision
To make video advertising in MENA contextual, compliant, and privacy-first—at scale.
Mission
To help advertisers, agencies, and platforms make safer and smarter video ad decisions through real-time contextual intelligence tailored to MENA.
How It Works
Analyze Video Content
We process visual frames, audio, and available metadata to detect context, sentiment, and potential safety risks.
Score & Classify
Content is classified into contextual and safety categories that advertisers and platforms can use for targeting and protection.
Activate in Real Time
Scores and classifications can be used before ad delivery, and integrated into programmatic workflows for automated decisions and reporting.
Our Goals
